UX/UI Case Study
Provide safety of adventure seekers by connecting communities with real-time wildlife alerts.
Safety First, Adventure Always!
What was the problem
As Cities expand, natural habitats such as forests and grasslands are diminished. This forces wildlife to venture into closer proximity with humans and despite government efforts, human-wildlife conflicts are rising in BC and is a serious issue, that led to heightened tensions, human injuries, fatalities, and a significant decline wildlife populations.
20,000 Reports
The Ideation
Living in BC with its stunning landscapes and diverse wildlife poses challenges for a nature enthusiast who also fears encountering wild animals. Daily reports of wildlife sightings or attacks only intensify these concerns. This inspired me to explore ways to ensure the safety of myself and loved ones while still enjoying our outdoor adventures.
Challenges and key findings
Finding new solution was my challenge, but Key findings from the interviews and research have illuminated my path forward which address me the features of the App.
challenges
limited time
Internet accessibility
lack of awareness
sufficient knowledge
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Route Tracking
Track user location without needing an internet connection
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Real-Time Reporting and Notification
Instantly report wildlife encounters in three easy steps and get notification based on location
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Community Support
Connect with other users and share safety tips.
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Hotline
Access emergency report by calling BC RAPP without Internet
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Safety Tips
A Comprehensive Guide to Wildlife Rescue include Video and Safety tips.
Inspiration and Sketches
The grayscale and Wireframe of APP was formed by some inspiration for test
Challenges for Improvement
First version on my hand helped for Two round usability tests and improvements in and led to redesign all pages.
Visual Journey
Why SafeWILD ?
Safe + Capital wild without distance
To promote a respectful and informed coexistence between humans and wildlife, creating a safe and sustainable environment for both
Navigation Overview
Location Permission
Zoom On your Location
Pin your location
Ready to report
Choose one to report
Confirmation of report
Add detail to your Report
Report result
Navigation Overview
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Location Permission
Access user location for track and streamline repotting
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Observation Wild Animal
by Location permission, app zoom on your location you can tap on wild animal to navigate to report page
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Report the animal
Tap on one item to report
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Confirmation
Receive a confirmation message and the ability to add more information about the report
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Add Detail
Add picture and more information about your observation. This report can help other user and BC Conservation Officer Service
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Report Result
History of reports, ability to add or edit
How It works
Feedback and next step
Easy Onboarding
Streamline reporting
Next steps: The ability to like other users' reports and do more user testing to improvement
Next Step
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Active the Guide Tips, such a good library to learn and manage reducing human-wild life conflict
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Test with more users for more improvement